WaterWerks Communications Launches 7th Annual Christmas Diaper Drop with a Big New Goal
Imagine a crying baby and you’re trying to soothe her. Is she hungry? Tired? You check her diaper. Wet. You reach for a clean diaper, but find none.
St. John’s, NL- Diapers are a basic need for babies, yet 1 in 5 Canadian mothers struggle to afford enough. Parents often have to choose between essentials, like food, rent, and child care in order to afford enough diapers.
WaterWerks Communications launched its campaign today to collect diapers and raise awareness of diaper need in Newfoundland and Labrador with the 7th annual Christmas Diaper Drop. This annual event helps families in need by collecting diapers and donations to purchase diapers.
“Last year, we interviewed many parents who struggled with diaper need and discovered a theme: An overwhelming sense of shame and embarrassment over not being able to provide this very basic need for their children. This year, we wanted to show that being a parent is hard. For everyone. We all need a little help sometimes. And that’s okay.”
– Julie Curtis, Communications Director, WaterWerks Communications
“A little helps a lot. Share the love” is the new campaign slogan. The campaign features a series of videos of local Moms and Dads sharing stories of small acts of kindness and love that made them feel like a better parent. Other new elements for 2016 include a website www.diaperdrop.ca, that has a live diaper count, online donation portal that shows you how many diapers you’re donating for your dollars, and new creative featuring photography of local babies.
The message this year is two fold: It’s okay and normal to need help and we should all be inspired and encouraged to help others. Curtis distinctly remember last year one woman tearfully admitting, “I’m ashamed. I’m ashamed to ask for help.”
“It’s heartbreaking. As a mother, I’ve been overwhelmed. I’ve felt embarrassed to admit I don’t have it all together. To feel like I’ve done something wrong. I think it’s because we fear being weak, especially moms and dads. Life demands you to balance so much and we don’t want to be judged as a bad parent. But the truth is, the expectations we put on ourselves are so much harder than anything we’d ever expect of anyone else. If you need help, you’re not alone.”
– Julie Curtis
Diaper need has an impact on the health and overall well-being of both babies and parents. In 2013 it was estimated that over 20% of the province’s youth live in poverty, with St. John’s holding the highest child poverty level among Canadian cities at 15.8%. This province also still suffers from the highest rate of food bank usage in the country.
“It’s not the first thing that crosses your mind when you think about what to donate during the Christmas season, or any time of year,” said Roxanne Morrissey, Partner WaterWerks Communications. “But it’s such basic need. And it’s hard to believe that such a basic need is not being met. We urge others to join us over the coming weeks and donate diapers to children in need.”
Since 2009, the group has collected over 350,000 diapers. This year, the goal is huge. 100,000 diapers. This year’s event will begin December 1st and the Community Food Sharing Network will again be the recipient of this year’s donations. Donations will be presented on December 22. All monetary donations over $10.00 will received a charitable donation receipt.
You can help. Visit www.diaperdrop.ca to find out all the ways you can get involved or call Julie at 738-5090 ext 213 or 691-5853 for details.
Julie Curtis, Director Of Communications
96 Lemarchant Road, St.John’s, NL
WaterWerks Communications takes home four W3 Awards
October 8, 2018, St. John’s, NL – WaterWerksCommunications, a St. John’s based marketing and communications company, is proud to announce that they are the recipients of four W3 Awards this year, one gold honour and three silvers.
“It is an honour to be recognized by W3. We are so incredibly proud of our team. Their strategic minds, creative souls, and boundless energy make all this possible,” says Roxanne Morrissey, Partner at WaterWerks Communications.
“We’d also like to recognize and thank our amazing client partners for their trust and confidence in who we are and what we do. Newfoundland and Labrador has amazing, world-class talent and we do world-class work. I think we need to celebrate that.”
The awards – now in their 13th year – celebrate digital excellence by honoring outstanding websites, web marketing, video, mobile sites/apps & social content created by some of the best interactive agencies, designers, and creators worldwide. WaterWerks took home the gold award for “Ethical Hacker,” a video for national client, Let’s Talk Science. The agency also received three silver awards, one for a wellness video campaign for Qalipu First Nation, and two more for KickAsh.ca, a stop smoking tool from NL Smokers Helpline. Full details of the awards and links to the work are below.
“The past few years have seen rapid evolution for our agency,” says Creative Director, Julie Curtis.
“These awards are an indication that we are absolutely headed in the direction we intended, and a real testament to the power of an agile and diverse digital agency. I couldn’t be more proud.”
The W3 Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.aiva.org for a full member list and additional information.
|Award||Client||Title||Category||Link to view work|
|Gold||Let’s Talk Science||Ethical Hacker||Online Video-Technology/Science||View work|
|Silver||Qalipu Wellness||Qalipu First Nation||Campaigns-Video Campaign||View work|
|Silver||NL Smokers Helpline||Kick Ash – A Smoker’s Helpline Tool||Website Features-User Interface||View work|
|Silver||NL Smokers Helpline||Kick Ash – A Smoker’s Helpline Tool||Website Features-Copy or Writing||View work|
The Value of Play in the Creative Process
I’ve recently returned from Toronto where I attended an informative and enlightening conference put on by FITC – Future. Innovation. Technology. Creativity. I am so excited to share my new creative process with my team here at WaterWerks. The theme for this year’s FITC event was “Transform,” which is an important topic for anyone working in the growing field of design. The theme refers to the ever-changing industry – the software, the hardware, the tools, and our processes.
During the conference I got the opportunity to do a workshop with Jessica Walsh, who is Partner and Art Director at the international design studio Sagmeister and Walsh in New York. This workshop focused on the value of play when strengthening your design skills. She discussed how play is at the heart of any creative process, and how to combine that with innovation for the best creative experience. To illustrate how to use play and innovation together, we were given an hour to complete a typographic video project in which we had an app, some yarn, and a few other basic materials to complete. This required us to work fast, laying out words and photographing intermittently in order to produce a stop-motion video.
My take-away from this workshop is definitely the power of keeping your creative mind sharp, inside and outside of work. Trying new things, like a stop-motion video app, can teach you new techniques, styles, or tools that you can use to make your work stronger.
Take a look at my creation!
– Karen Dodge
WaterWerks Communications Makes New Friends on the West Coast
During our 2017 year, we had the pleasure of working closely with Barry Group to create a website that would appeal to their customers world-wide. Here’s our Director of Photography, Pete, making a new friend.
Meet the new face of Newfoundland Eggs. You’ll be seeing a lot more of him. This cute little guy will be featured in the upcoming “Laid Right Here” Contest. Watch for him on your Facebook feed!
Roxanne Morrissey says shooting video in Nain can’t possibly be called work!
Shooting video in Nain can’t possibly be called work! We loved meeting the people of Nain and learning about the Inuit way of life. The Illusuak Cultural Centre looks amazing!
Attending the Gathering in Gull Island of the Innu people of Labrador
The Gathering in Gull Island of the Innu people of Labrador was wonderful to experience. Thank you to Mary Jane Nui for the invitation.
WaterWerks client, The Town of Torbay receives three Marketing Canada Award's from EDAC.
Congratulations to long-term WaterWerks client, the Town of Torbay on receiving three Marketing Canada awards from the Economic Developer’s Association of Canada(EDAC) and for the website being named a top three contender for the President’s Cup. Truly amazing.
2016 marketed an amazing year of collaboration for The Town of Torbay and WaterWerks, starting with a communications audit and plan, we worked together to execute a suite of initiatives. These included developing a new website, social media program, online blog, digital notification system, complete brand alignment, media relations and a myriad of civic outreach initiatives.
Town of Torbay truly is a forward thinking and progressive municipality. We are proud to have been a part of it and look forward to continuing our amazing work together. Congratulations.
Read all about it right here.
WaterWerks Wins 2015 W3 Award for Let's Talk Science Website
WaterWerks is thrilled to announce we were presented with a 2015 W3 Award from the Academy of Interactive and Visual Arts. WaterWerks’s website for Let’s Talk Science (Parlons Science) won a Silver Award in the Science category.
The W3 Awards honours creative excellence on the web, and recognizes the marketing professionals behind award winning websites, videos and programs. It is a great honor for our work to be recognized by The Academy of Interactive and Visual Arts.
We are proud of the work we’ve done with Let’s Talk Science, especially their website, which focuses on creating and delivering unique learning programs and services that engage children, youth and educators in science, technology, engineering and mathematics (STEM). We believe in our client’s vision and winning a W3 validates the efforts of both our agency and the Let’s Talk Science team.
The WaterWerks team sends a big thank you and shout out to the Let’s Talk Science team for all the exploration and thinking put into the process!
Visit Let’s Talk Science’s Website at www.letstalkscience.ca
En français: www.parlonsscience.ca
The W3 Award is the first major web competition to be accessible to the biggest agencies, the smallest firms, and international agencies. A complete list of the winners can be found on the website http://www.w3award.com/winners/.
Filming in #beautifultorbay
WaterWerks at it again. Out shooting on Torbay Beach. Great day, awesome talent…and starring an iceberg!
If you are a resident of Torbay and want to be part of the attraction video, contact the Town or show your pride at #beautifultorbay.
Safe travels and good luck at the Offshore Technology Conference
We would like to wish our NOIA clients safe travels and good luck at the Offshore Technology Conference on May 4th. Talk to you when you are back from sunny Houston!
Go mobile or bust
On April 21st, Google will be making a change in their algorithm that will use mobile-friendliness as a ranking signal. This will impact mobile search results and your online presence may be affected.
This is a long time coming and it’s finally here. Are you ready?
What are you doing with your website to prepare for this?
You can read more about it here: Google Confirms Intentions for Mobile Search – What Now?
Decorating the Town of Torbay!
WaterWerks has been busy helping the Town of Torbay with their community engagement. Using #beautifultorbay on all social media channels, the Town is asking residents to engage online for a chance to win awesome Town prizes. If you live in Torbay and you’re out and about, post your pictures, videos or stories to #beautifultorbay and you might be the next winner.
Mistaken Point Nomination for UNESCO World Heritage Status
Mistaken Point has been nominated for inscription as a UNESCO World Heritage site because of the presence of the 560 million year old fossils that exist there. WaterWerks was entrusted to present the scientific evidence in the Nomination Dossier, for review by an International Panel of experts.
Check out our case study here
And the winner is....
Over 4,000 entries from top companies and agencies around the world submitted for an award and we are very proud to have been selected by the Academy of Interactive & Visual Arts to win Silver for the category of Insurance Websites for our work on the Steers Insurance Website.
Check it out here: www.steersinsurance.com
Getting Creative in the Way We Work!
Over the past couple of months we have been trying to think of ways to stay moving in the office, especially on days where we are glued to our computer screens. Making a point to take a break, put on some tunes and stretch together over conversation has really helped to not only hang out as a team, but also stretch our kinks! With some fun additions to our office such as stability balls (instead of chairs), as well as acupuncture balls and massage bars, we are well on our way feeling good, all while coming up with the next big idea!