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We are the guardians of some our provinces most iconic brands, some of which we have created. We also have the responsibility of working with national established brands – a big responsibility because branding is a major part of how business goals are achieved. Much more than a logo, a brand is a mix of psychology and science brought together to represent a promise. It is a definition of your organization’s personality and is often the intangible element that makes a message relevant and memorable to the target audience. There is a lot to consider in the equation: choice of colour palette, font, audio sounds, literal and figurative voice, pace, tone and even choice of media placement.