During our tour of the Town we zeroed in on one landmark as an outstanding symbol of the Town’s resilient character, long standing marine history and natural coastline beauty. This landmark was so inspirational in fact, that it inspired our copywriter to compose the line” Carved from the Sea”. In addition to developing the logo, slogan and advertising template, we developed attractive, easy to use guidelines for using the new brand. We included logos for almost every conceivable situation, including this customized logo animation for use in PowerPoint presentations and other video and online applications.