The Labour Mobility Coordinating Group (LMCG), established by the Forum of Labour Market Ministers (FLMM), is made up of officials from all governments (except Nunavut) that signed the Agreement on Internal Trade (AIT). The group is tasked with supporting the coordination, implementation and monitoring of the Labour Mobility Chapter of the Agreement on Internal Trade (AIT) and developing ways to reduce barriers to Labour Mobility in Canada. The group required a bilingual brand that represented Canada and also implied mobility. The Canada Goose is an elegant icon that communicated both.