The Narrows and the Cabot Club were established institutions in the St. John's dining and lounge scene for a generation. When the Sheraton Hotel Newfoundland set about rebranding the food and beverage experience there was a lot of interest and excitement. WaterWerks created this new brand for the restaurant. The marketing mix included quick video annimations to set the tone for the unveiling of the new identity. The videos were also adapted for digital advertising and radio.