The Argentia Management Authority is responsible for the development of the Port of Argentia and it’s surrounding 100 acres of industrial zoned land. Based on insights from their strategic plan, the Authority needed to rebrand in order to capitalize on their position as a premier heavy industrial seaport. The centre of this rebranding effort was the renaming of the Argentia Management Authority to the Port of Argentia.
WaterWerks was hired to develop and launch the new brand and collateral material, including a website and trade show system. We also developed an animated logo for the big launch. In addition to a series of icons, WaterWerks developed a custom bank of photography that supported the Port’s key messages in addition to providing visual proof of all that the Port of Argentia has to offer its growing list of international clientele.