Purity Factories has been a Newfoundland and Labrador Tradition for nearly a century. The products they make are so nostalgic and so representative of 'here' that they have been shipped all over the world to expats, who want a piece of home. They are the souvenir most chosen by tourists to bring back a piece of the culture. That's why we are particularly proud to have the privilege to help create some of that iconic packaging and to develop a Christmas campaign that celebrates the tradition.