Cars, hard hats, horses, and crayons, the Steers Insurance Who Is a Steers Customer? project is a particular WaterWerks favourite. After meeting various customers, it was clear: people with Steers really are happy. The direction for a new TV ad was easy. Casting real people in the ad made it a purely authentic portrayal of Steers customers who have enjoyed long-term relationships with the insurance broker. These Steers customers were happy to share their experiences; simple truths speak volumes.